Integrated Project Manager

Avisenna
Gusta

I don't just manage creative—I build it. Curious about the intersection of technology and storytelling. Based in Singapore.

View My Work Get in Touch →

Portfolio

Things I've Built

I believe the best way to understand something is to make it yourself.

CarbonMax

A carbon footprint calculator for air travelers. Built in 6 days after a Changi Airport company visit sparked an idea. Real emissions data for 42 airlines and 160+ merchants.

React Claude AI Sustainability

Evonik Production Hub

AI-powered production coordination dashboard that won 1st place in SMU's capstone competition. Real-time cross-system synchronization for manufacturing operations.

JavaScript Chart.js Digital Twin

Invoice Classifier

AI-powered document classification using Hugging Face BART. Hybrid approach combining zero-shot learning with keyword analysis for robust accuracy.

React PDF.js Hugging Face

Heat Resilience Dashboard

Urban heat island monitoring prototype for private estates. Features 3D building heat maps, AI intervention planning, and grant application workflow.

React Three Fiber Recharts Sustainability

Background

Creative Production at Scale

Currently at Google, managing hardware campaigns across APAC. Thinking globally, executing locally.

8+

Years in Creative Production

5

APAC Markets Managed

$2M+

Campaign Budgets Delivered

Markets I've Worked

🇸🇬
Singapore
🇯🇵
Japan
🇦🇺
Australia
🇹🇼
Taiwan
🇮🇳
India
🇮🇩
Indonesia

Work Experience

04/2024 - Present
Senior Project Manager
Maker Lab (Google)
Singapore
Manage Google hardware campaigns across 5 APAC markets. Led TapTower 2025 achieving 312K sessions. Implemented AI governance increasing velocity by 20%.
03/2023 - 03/2024
Digital Content Producer
Media.Monks
Singapore
Built creative workflow systems reducing delivery by 15%. Led Generative AI upskilling for LG and Sanofi.
07/2019 - 03/2023
Producer
R/GA
Japan & Singapore
Managed $1M+ budgets for Google launches. Led UberEats Japan launch achieving 1475% Instagram reach increase.
10/2017 - 07/2019
Video Producer
Septeni Holdings
Tokyo, Japan
Established Japan's first TikTok creator program. Reduced production costs by 90% while scaling output.

Capabilities

Skills & Languages

Production & Management

Integrated Campaign Delivery Cross-functional Coordination Vendor Management Budget Management Agile / Scrum Risk Mitigation

Technical

React JavaScript Python HTML/CSS AI/ML Integration Data Visualization

Languages

English (Native) Indonesian (Native) Japanese (JLPT N2)

Tools

Asana Jira Monday.com Google Workspace Figma Claude / Gemini

Passion Project

Beyond Work

Building initiatives that bridge technology and communities across Southeast Asia.

SEA-Up AI Literacy Initiative

Founder & Project Lead

Jan 2024 - Present

Founded and led a cross-border initiative delivering AI literacy programs to 100+ participants across 4 ASEAN countries (Malaysia, Singapore, Indonesia, Brunei). Established strategic partnerships with ASEAN Network, Brunei Innovation Lab, and iLab ARAL to drive AI adoption in emerging markets. Featured in Pelita Brunei for contributions to regional digital transformation.

100+ Participants 4 ASEAN Countries AI Literacy Community Building

Follow on Instagram →

Writing

Thought Leadership

Sharing insights on AI, technology, and building products that matter.

From Changi Airport to CarbonMax: Building a World-Class Sustainability Tool in 6 Days

How a company visit sparked an idea that became a fully-functional carbon footprint calculator in less than a week.

Read on Medium →

What 6 Months of Building AI for MINDS Taught Me About Technology's Limits

Reflections on building AI solutions for social good and understanding where technology can and cannot help.

Read on Medium →

From Ruined Life to Clarity: How We Built Mirae.ai in 7 Days

The story behind building an AI-powered life planning tool that won 1st place in SMU x SKKU AI Vibe Coding Sprint.

Read on Medium →

Education

Always Learning

Master of IT for Business

Singapore Management University

Digital Transformation Track • Jan 2025 - Dec 2026 • Merit Scholarship Recipient
Coursework: AI Strategy, Business Analytics, Digital Innovation

Bachelor of Business Administration

Ritsumeikan Asia Pacific University

2013 - 2017 • Outstanding Thesis Award • 80% Tuition Scholarship

Let's Connect

Get in Touch

I'm currently exploring new opportunities in Singapore. Let's talk about how I can contribute to your team.